Split-tested at 3 a.m. Abandoned cart sequences that recover five-figure weekends. Lifecycle flows that turn one-time buyers into subscribers for life.
Email is not a channel. It is the only place on the internet where a brand gets undivided attention — no algorithm, no feed, no competing ad.
Most brands send emails. Few brands send experiences.
There is a difference between a campaign that ships and a campaign that lands. One occupies inbox real estate. The other occupies headspace. We build the second kind — the kind that makes your customer stop scrolling and start reading.
See how we rebuilt this flow →Open rates are a vanity metric. Revenue per recipient is the only number that matters.
A 45% open rate on a sequence that generates $0.12 per send is a failure dressed in good numbers. We optimize for the metric that pays your team — dollars attributed, not hearts collected.
See how we rebuilt this flow →Your welcome series is the most expensive page on your entire site.
More subscribers hit your welcome series than any product page. And most brands haven't touched theirs since launch day. That's not neglect — that's a five-figure leak running every single week.
See how we rebuilt this flow →Pulled from the stack.
Annotated for clarity.
Real emails. Real clients. The red pen marks are ours — every annotation is a decision, not a decoration.
"You left something behind (and it's almost gone)"
"Your skin is already changing. Here's what's happening."
Welcome Series Rebuild
See how we rebuilt this flow →
"Three things every Volta owner should know by week two"
Post-Purchase Lifecycle
See how we rebuilt this flow →Principles that govern every flow we build.
Segmentation without narrative is just spam with better targeting.
Splitting your list by purchase frequency means nothing if every segment gets the same voice. Narrative-first segmentation means each cohort gets a story that makes sense for where they are — not just a different discount.
The best email you can send is the one that doesn't feel like one.
Content emails outperform promotional emails in long-term LTV. Every sequence we build includes moments that exist purely to earn trust — no ask, no discount, just value.
Klaviyo is a canvas, not a conveyor belt.
Most agencies use flows to automate. We use flows to architect. The difference is in the logic — conditional splits, behavioral triggers, and timing that responds to what your customer actually does.
These aren't talking points. They're the architecture behind every sequence we've shipped for brands doing $1M–$50M in annual revenue.
Get the Teardown KitThe Email Teardown Kit.
Ten high-performing DTC email sequences, annotated with our strategic notes. The same frameworks we use for clients doing seven figures — showing you exactly why each email works, line by line.
- 10 annotated email sequences across abandoned cart, welcome, and post-purchase
- Subject line formulas with A/B test results attached
- The 7-email welcome series structure we use on every new client
- Klaviyo flow architecture diagrams with conditional logic explained
Free. No pitch deck attached.
Already doing $1M+? Let's talk about a full audit →